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Amazon welcomed 2.63 billion shoppers to its site in January 2018 through February 2019. And, with the global pandemic forcing people to find online retailers for everything from diapers to flour, the company experienced exponential growth throughout 2020. The second-quarter earnings for 2020 were $75 billion.

As people begin considering their holiday shopping needs, Amazon, with its enormous catalog of products and third-party vendors, is likely to become even busier. And with that rush of customers flocking to the site to buy presents for friends and family as well as household staples and supplies, come enormous opportunities for savvy retailers (that’s you.)

Starting on Amazon Can Be Challenging

If you’re already selling on Amazon, you know that the Seller Central dashboard challenges even the most tech-savvy individuals. Setting up product categories, adding images, optimizing text with high traffic, and relevant keywords…it’s enough to make many sellers take their products and try elsewhere.

Stop! With so much opportunity available, maximizing your presence on Amazon as a valued Amazon Seller can mean a lucrative year for your company. Here’s what you need to know to be successful as an Amazon third-party seller.

Amazon Is a Search Engine

First, it’s important to understand that Amazon acts like a giant search engine, only instead of returning articles, videos, and images like Google or Bing does, it returns product listings. Because Amazon functions as a giant product search engine, sellers must apply expert search engine optimization tips to their Amazon listings. This includes discovering keywords, both through keyword research and Amazon research, competitive analysis, and customer feedback.

Utilize Amazon’s Pay Per Click Advertising

Sellers who are serious about maximizing revenues on Amazon also take advantage of the site’s pay-per-click advertising. PPC advertising on Amazon is set up and run similarly to other paid search engine advertising and requires the same research and keyword-based approach.

Amazon Sellers Must Maintain Appropriate Inventory Levels

Another important fact to note is that Amazon dislikes it when sellers constantly run out of inventory and post “back-ordered” notices on their pages.

Why? Because it’s frustrating to customers, and frustrated customers shop elsewhere, which takes them off of the Amazon website and over to competitor websites like Walmart, eBay, and the many other internet shopping options available.

Since the pandemic increased demand in almost all product categories, Amazon has been quick to warn or even temporarily delist companies that fail to maintain adequate and steady inventory levels. Therefore, if you plan to become an Amazon Seller and maximize your Seller presence, you must have a plan to maintain steady inventory levels, even during the holiday season when product demand could be at its peak.

Plan to Space Out Shipments

Amazon also prefers that Sellers space out their shipments instead of sending all of their inventory at once to a distribution center. Although Amazon continues to build new warehouses and distribution centers nationwide, the unprecedented demand has strained their resources. By requiring third party Sellers to space out shipments, the company is hoping to take some of the strain off of their centers.

Late with Shipments? Be Careful

Lastly, if you’re constantly late with shipments to your customers or Amazon for distribution, be careful. The company takes late shipping seriously and prefers to have a steady pipeline of products to offer their customers. Failing to adhere to this system may get you removed from the site.

Amazon Seller Central – We Have a Solution!

As you can see, there’s enormous potential for revenue growth, and looming pitfalls, for those wishing to sell through Amazon. Amazon Seller Central can be challenging to navigate and use. Maximizing product listings and maintaining inventory levels takes skill and experience.

Fortunately, Dashboard Interactive Marketing has a solution. We are now offering experienced Amazon Seller Central consulting that can enhance and improve your Seller presence on Amazon. Our consultants review your Amazon Seller Central presence to maximize revenues. The results: improvements that lead to higher sales, enhanced Seller reputation, and repeat customers.

If you are interested in speaking with a Dashboard Interactive Marketing, Amazon Seller Central Consultant, give us a call at 763-242-2454.

I would like to use this blog post to honor and thank Roy Larson. Roy was not only a client, but a friend and one of our biggest cheerleaders. He was a family man who was appreciative of what he’d been given and would beam when he talked about his wife and kids. Roy was a man of true character and faith and always acknowledged God as the source of his blessings.

I was introduced to Roy by a mutual friend who mentioned that he thought that my company might be able to assist Roy’s former company (entero LLC), which was later purchased by BCforward.

We shared a common vision and we were fortunate to be able to work closely with Roy and his team. He talked about the importance of integrity and truly walked the talk. Roy’s values were integrated into the company and he managed a team of very talented people who were like-minded and it was an honor to be able to support them. He cared deeply about his employees and considered us to be extended members of his team.

Roy and I stayed in contact after entero was sold and he often made introductions on our behalf. He was appreciative of our work and wanted others to know. He was a vocal cheerleader and encourager and I will forever be thankful. I’ll always remember our lunches and how much he cared for members of my team. At the beginning of each meeting or call he would ask how’s Robyn doing? How’s Jeanne doing? And how’s Jenny doing? He truly cared and wanted to know.

I am thankful for having had the opportunity to get to know Roy and for his support and friendship. Our team is thankful as well. His passing was difficult and unexpected and I am a better person because of Roy. Roy was a ray of sunshine and he will be missed. The world is a better place because of Roy Larson.

With great respect,

Duane Coleman
Dashboard Interactive Marketing

Conversion rate optimization (CRO) or Conversion Optimization offers a focused and detailed approach to website optimization and the optimization of other digital properties. Instead of guessing what makes customers take action on a page, CRO uses scientific testing and analytics to guide web page and other revisions. By testing, analyzing, and implementing the results over time, you can boost the response rate among your existing website visitors.

The Benefits of Conversion Rate Optimization
Companies can achieve many benefits by using conversation rate optimization. These benefits include:

• Leveraging existing analytics and other tracking data to increase response rates
• Improving sales without increasing overall traffic
• Testing changes that can be rolled out to other web pages
• Making decisions on web page changes based on data rather than guesswork
• Providing a better customer experience by discovering what’s distracting people from finding what they need

How Companies Use CRO

Companies use conversion rate optimization in a variety of ways. We’ve seen companies use CRO to decrease bounce rates, increase email subscriptions, sell more products, and improve their lead capture pages. Below are a couple of real-world examples that demonstrate the power of conversion optimization to increase new sales leads and sell more product online.

Email List Opt-In for a Plastic Surgeon’s Office

This plastic surgery office and “med spa” provides both traditional plastic surgery procedures and medical aesthetic treatments (such as Botox injections to reduce wrinkles). The practice manager who was in charge of marketing for the office knew that once people signed up for their email list, they were likely making an appointment for a procedure.

As part of her marketing strategy, she built a landing page with an email list opt-in form. The doctor’s office offered a free e-book on treatments to reverse the signs of sun-damaged skin as part of the enticement for people to sign up for the email list.

The practice manager began an inbound acquisition campaign to drive traffic to the landing page. The numbers were impressive, but the conversion rate of visitors to email subscribers was low. Only about 1% of visitors opted in to receive the free book. She knew in her heart that something was discouraging people from signing up, but what?

Conversion rate optimization held the answer. The practice manager changed the headline of the landing page from “Options to Treat Sun-Damaged Skin – Free Book” to “In One Hour, You Can Look 10 Years Younger!”

The response rate improved from 1% to 4%, a noticeable increase. New data from the digital marketing team convinced her to remove a navigation bar at the top of the page. She thought that customers might want to review the office’s credentials and other services. Still, when the team examined the data, they found that if people clicked on the navigation buttons to learn more about the doctor, the office, or the services, they never returned to the opt-in page. They left without taking action.

After changing the headline of the landing page and the e-book, and removing the navigation bar at the top of the page, the page’s conversion rate of visitors to opt-ins soared to 11%. She is still making changes to the site but always uses data to back her decisions. Data, the practice manager has found, is her new best friend when making marketing decisions!

An e-Commerce Site Improves Visitor to Sales Conversion Ratio

Our second company is an online children’s toy store – with a twist. This store specializes in hand-crafted wooden toys made by the Amish and Mennonite communities in Ohio. Children’s blocks, wooden rocking horses, beautifully carved farm animals, wheeled trucks and toys, and similar hand-made toys offer children countless hours of fun.

The company’s e-commerce site does well, but after reviewing their product categories, they realized that one page, in particular, lagged in sales. Wooden rocking horses were a popular search term and generated thousands of visits per month to the site, but those visits rarely resulted in a sale. Why didn’t customers purchase a wooden rocking horse when they were looking for one in their search patterns?

The company worked with a CRO team and discovered that customers left the site after reaching a particular spot on the page. It took several tests to determine what was causing people to suddenly leave the page – the shipping charges. Because wooden rocking horses are large and heavy, they require higher shipping fees.

The company decided to raise the price of the wooden rocking horses slightly but offer free shipping and handling. They tested the change and saw a slight increase in sales. Emboldened by this decision, they now tried a large, brightly colored banner across the top of the page promising free delivery. Sales soared. With additional testing, they rolled out a new, free shipping policy across their website. Sales nearly doubled within two months of the test. By wrapping shipping costs into the cost of the item itself instead of tacking on an additional fee, they were able to improve sales significantly.

CRO: Put the Science to Work for Your Web Pages

No two companies use CRO in precisely the same way, but many companies can benefit from implementing a conversation rate optimization program on an existing website. By leveraging the analytics from your existing pages and making alterations based on test data, you can make incremental improvements for lasting increases in conversion rates.

Dashboard Interactive Marketing offers conversion rate optimization and a full complement of digital marketing services. Our team includes digital marketing strategists, CRO specialists, social media experts, skilled writers, videographers and graphic designers, and others to scale your marketing for optimal results. Call us today at 763-242-2454 for a consultation.

Ask The Naniboujou Lodge and Restaurant, The Inn at Timber Cove and Kowalski’s Shoreview

Do you have a favorite weekend getaway spot or restaurant that you like to frequent, during normal times, that is truly a step above? Is there a store that you like to visit, even when you may not need anything?

Do you look at certain businesses differently and don’t mind paying more or, don’t mind going out of your way to do business with them? Are there businesses that you would invest in if it meant that they would continue to exist? There is something about these types of businesses that causes us to have an emotional attachment. Could it be that these businesses represent excellence?

Excellence is a word that isn’t often used to describe small and medium-sized businesses. That’s unfortunate, as there are small businesses that are truly exceptional, and these businesses have a loyal following of customers who are eager to do business with them again and again.

We now have time to reset, due to COVID-19, and businesses that take the steps to become truly excellent will stand out now and in the good times to come.

Below are three examples of small and medium-sized businesses that set the standard for excellence.

The Naniboujou Lodge and Restaurant

The Naniboujou Lodge, located in Grand Marias, Minnesota, has been in existence since 1929. It started as a gentlemen’s club and a couple of its founding members were Babe Ruth and Jack Dempsey.

I first saw the Naniboujou approximately 15 years ago while driving up the North Shore. I wasn’t familiar with it but saw the unique sign and decided to drop in and look around. I noticed the workmanship and the beauty of the restaurant and reception area and decided that someday I would stay there. That day came 10 years later.

The Naniboujou sets itself apart with its outstanding customer service, quaint and charming rooms (without televisions and phones), excellent workmanship, delicious food and beautiful setting on the shore of Lake Superior. It’s almost like going back in time. One can see the detail in nearly everything from the custom candle holders on the tables to the beautifully designed and preserved, original ceiling in the restaurant that was painted in 1929. Even the carefully maintained hardwood floors and majestic stone fireplace speak of attention to detail, a hallmark of excellence.

You know once you step inside the door that there’s something different about this place. If you’ve never been to the Naniboujou, I highly recommend it. I’ve been back at least once each year since that first stay, and hope to go back each year for many years to come.

The Inn at Timber Cove

The Inn at Timber Cove is located in Ashland, Wisconsin, just one mile from Lake Superior. It resides on 40 acres of beautiful woodland with plenty of open spaces and hiking trails. During the 1930’s, the estate was purchased by a prominent Ashland doctor, who developed the property significantly. He intended it to be a self-sustaining estate during the Great Depression and cultivated fruit trees, berries, and various crops. The current owners purchased it from another doctor in 2001 and have transformed it into a remarkable getaway.

The Inn at Timber Cove is a special place where one can unwind and escape to the simpler times of years gone by. There are three cottages including the Guest House, the Carriage House and the Summer Kitchen and each is unique with a look and feel of the 30’s and 40’s. The property has an iconic barn in which chickens are kept during the warm weather months. It was also the site of the first clay tennis courts in the state of Wisconsin. The court is now used for croquet during the summer months.

The service is excellent and the innkeepers are outstanding, as are the appointments in each of the cottages. There’s also plenty of good food nearby, but that’s a story for another time. I highly recommend the Inn at Timber Cove. Excellence is the standard and it’s a welcoming and relaxing place that guests come back to year after year.

Kowalski’s Market Shoreview

Kowalski’s Market & Wine Shop came to Shoreview in November of 2016. Its arrival was long anticipated. Kowalski’s mixture of traditional and specialty food items and its outstanding meat and seafood department and bakery was the perfect fit for a community which had lost one of its main grocery stores.

As you enter the store and walk around, signs of excellence are everywhere. The store is clean and everything is in its place. The employees are welcoming, helpful and knowledgeable, and the baggers will carry your groceries to your car, if you’ll let them. There is an attention to detail that’s obvious and you don’t mind paying a little more because of the experience.

Safety is paramount during these times and Kowalski’s has taken safety to a different level to ensure its customers feel comfortable shopping there. As you walk in the store, you can choose to protect yourself with complimentary single-use safety gloves in addition to wipes and hand sanitizer. These aren’t the inexpensive safety gloves that can rip when you put them on your hands, but quality gloves that help you to feel protected. Employees wear masks and the registers are protected by plexiglass, yet they are still welcoming and friendly. And the shoppers adhere to social distancing guidelines. There’s a difference. It’s about excellence and Kowalski’s delivers.

The Naniboujou Lodge and Restaurant, The Inn at Timber Cove and Kowalski’s Market are examples of small and medium-sized businesses that have chosen to put the extra effort into maintaining standards of excellence. All three were stable, thriving businesses prior to COVID-19, and my hope is that they’ll continue to thrive.

I book my reservations a year in advance for a fall weekend at the Naniboujou and almost a year in advance for The Inn at Timber Cove. Both have developed a long list of satisfied, repeat customers, as has Kowalski’s. It’s great to see businesses being rewarded for excellence.

As I mentioned, this is a time that many small and medium-sized business can use to reset. Every business can improve and the competition for fewer dollars will become tougher over time. In the end, my hope is that the winners will be those that go the extra mile and pursue excellence. Customers will notice and go out of their way to support these businesses, as they have with the three examples of excellence that were featured.

Duane Coleman
Dashboard Interactive Marketing

What was the most useless gift of 2019? A 2020 planner, because this year, absolutely nothing is going according to plan.

But just because nothing is going according to plan doesn’t mean small businesses should give up. Instead, small businesses that change and adapt will thrive online and can thrive in general.

History has proven, time and again, that organizations that embrace change quickly, plan accordingly and implement effectively succeed during challenging times and grow faster as the economy improves. Below are a couple of examples.

A Tale of Two Companies

Businesses who were slow to adapt to e-commerce now find themselves rushing to fill the lack of in-store traffic with online orders. Two companies we’ve spoken with in the last several weeks are great examples of how a shift in mindset and approach to business can transform a bleak situation into a promising one.

Find the Customers Online Who Want What You Sell (and Can Afford It)

With so many tales of gloom and doom in the news, these two stories are both positive and inspiring. In both cases, the owners of each company could have thrown up their hands and given up. The entrepreneur who started her meal delivery company could have shut down until the quarantine was lifted in Manhattan; the furniture merchant could have laid off employees and hoped for the best.

Instead, both companies achieved their goals using digital marketing and e-commerce solutions.

Nothing is ‘business as usual’ during the COVID-19 pandemic. It’s “business unusual” with companies forced to think around problems, over obstacles, and through any barriers to sales. Companies that hope to survive this stressful time must consider e-commerce channels. Unless your business is deemed an essential service, online is the way to go.

Setting up a new e-commerce site or adding an e-commerce site to an existing web portal takes significant time and expertise. Dashboard Interactive Marketing can help you upgrade your current website so that you can start making sales online or improve an existing e-commerce site for better natural or paid search engine traffic and higher conversion rates.

Don’t wait another day when there’s money to be made to keep your business alive. Our copywriter, Jeanne, remembers a story her dad told her about growing up in the Great Depression. Jeanne’s dad was a delivery boy for a butcher shop in the upper East side of Manhattan in 1935. “Even during the depths of the Great Depression, there were still wealthy people ordering choice cuts of meat,” her dad used to tell her. What he meant was that even when the economy was at its worst, there were still people who could order expensive products. The key is finding those people and offering the “choice cuts of meat” they desire. In today’s world, that means connecting with people via the internet, finding the ones who want and need the products and services that you offer, and providing them with a platform to make it easy for them to buy from you.

For assistance transitioning to an e-commerce model or for any digital marketing needs, contact Dashboard Interactive Marketing today, 763-242-2484

With 2.41 billion active monthly users, Facebook continues to be the “hot” social media platform to promote your business. It is the world’s third-most frequently visited website and a place where 90 million small businesses vie for attention among an astonishing sea of content from friends, family, coworkers, colleagues, and countless other businesses all pushing images, videos, and updates into users’ feeds.

Is it any wonder that small businesses are finding it hard to get the interaction they once saw on Facebook from among their users?

How Facebook’s Business Pages Work

Like most small business owners, you’ve probably created a Facebook business page. You’ve listed it on your website, invited friends to “Like” it, and you publish updates once every few days. Is that enough?

Not by a long shot. With so many businesses elbowing their way into your news feed through both paid and organic posts, Facebook made the strategic decision to prioritize paid advertising over organic posts.

High Demand for Limited Space

Facebook has only a limited amount of promotional space available to the 90 million business pages on its platform. While it does show some updates from those pages at no charge to the page followers, it prioritizes what it shows based on paid advertisements first. Therefore, if you really want your posts to be seen, you must “pay to play.”

3 Tips for Smart Facebook Marketing

Before you set up your ad campaign, consider these tips. The most successful Facebook ad campaigns follow these guidelines for success.

1. Identify the strategy and objectives. What is the purpose of your campaign? You must clearly identify the objective and build your campaign strategy around achieving the objective. Some objectives include: awareness, reach, traffic, engagement, app installs, video views, lead generation, messages, conversions, catalog sales, events, and store traffic.
2. Invest in tests. Testing advertising is an important component of any digital marketing campaign. What can you test? The offer, timing, audience, and creative are all aspects that can be tested, refined, and improved with each ad campaign to create the most effective ads of all. Dashboard Interactive can create test campaigns and refine the parameters of each campaign to get to the heart of what works for your company and customers.
3. Use the metrics. Metrics are a vital part of your Facebook ad campaign. It’s not enough to look at how many followers you have on Facebook. What the followers do, whether it’s liking a post, clicking an ad, buying a product, downloading a free offer, or taking other actions is the important step in the Facebook process.

Facebook remains the dominant social media network especially for adults. It’s not enough to rely upon your company’s organic posts, however, to engage with your customers, clients, and followers. As Facebook’s popularity continues to dominate, more brands vie for attention on its crowded platform. To stand out, you’ve got to pay to play.

But do so in an intelligent way with help from the team at Dashboard Interactive. We can help to maximize every dollar spent on Facebook to gain the most leads and sales. We can create an integrated campaign that includes Facebook advertising as part of a holistic digital marketing approach that gets measurable results.

Far too many business owners and agency personnel continue to think of search engine optimization (SEO) as a silo rather than a circle. What does that mean? It means they may think of SEO as keywords only and not as a holistic, ongoing process of digital marketing. That’s because of the misinformation that’s been shared throughout the years.

The Silo and the Wheel

Think of a silo. Here in the Midwest as you drive through the countryside you can see many silos among the farms. They’re tall and straight and not interconnected. New feed pours into the top and older feed tumbles out from the bottom to feed the animals. It’s a linear, straight-line motion, with a start and stop, top and bottom, and one purpose.

Now think of a circle, perhaps the wheels on a bicycle. Imagine the bicycle wheels turning. At any point in its motion, a bit of the wheel touches the ground but quickly moves on, circling around and around again, supporting the bike and its rider and propelling it forward.

Many marketers and business owners imagine that SEO is like a silo. You put keywords into the hopper or add them in special ways to a web page and out pops an optimized website. Once and done. But it’s not like that.

It’s more like the bicycle wheel. The spokes on the wheel are the many factors that go into helping a web page rank well in the search engine results. You have to return again and again to each factor, tweaking it, improving it, and doing so again and again to constantly make your site visible to Google. One spoke should be technical SEO, another, optimizing content for high converting keywords. Another spoke may be digital marketing, another social media, another videos…they all work together to make your site visible.

Keywords alone won’t help your site rank well with Google and other search engines. Like a wheel, many points turn around the axis of SEO. It’s a holistic, circular process rather a linear process.

What Is Search Engine Optimization?

Search engine optimization is the process of increasing both the quality and quantity of website traffic by improving the visibility of a website or web page. To improve the visibility of a web page means to make it stand out among the millions of web pages crawled by search engines such as Google so that the search engines review the web page content and match it quickly and easily to a searcher’s query. The closer the page matches the query, among a number of other factors, the better it ranks in the search engine results page.

Google Looks at Over 200 Factors to Rank Websites

That’s not a mistake. Google does indeed consider over 200 factors to determine where to position every web page in its query results.

The good news is that the average site owner doesn’t need to master all 200 factors. The bad news is that if you’ve equated SEO with keywords you’ve considered only one out of approximately 200 factors. There are 199 or so left to figure out and fix.

Now you can see why SEO is holistic rather than linear. A linear SEO process would mean working sequentially down all the approximately 200 factors, making them the best you can, and moving on, once and done.

Google is never finished searching, ranking, and improving its ability to respond to a user’s inquiries. With hundreds of billions of web pages to crawl, rank, and find again, consistent, incremental improvements to a web page’s searchability may mean the difference between ranking on page one of the SERPS or ranking on page 2 or below.

Nearly 100% of clicks go to results on page one of the SERPS with 75% going to the first link shown on the results page. Ranking also changes frequently as new pages enter the web and old web pages are tweaked, changed, and adjusted.

If you’ve “done SEO” once and think you’re done, think again. It’s more than keywords and the ranking factors or algorithms are continually changing. It’s creating a sleek and secure website that loads quickly. It’s a site that’s mobile first rather than responsive. It’s a site that infuses keyword phrases into multiple aspects of the page, not just visible text, and encourages users to stick around and explore more. It’s much, much more.

In other words, it’s a great website that performs well in multiple categories over time. It’s not just one aspect of SEO that gets results. It’s everything coming together holistically to show the search engines, “This site is the best match, ever, to that person’s inquiry. Show it to her.”

Dashboard Interactive: Holistic SEO Starts Here

Dashboard Interactive has always taken a holistic approach to SEO. From the moment we evaluate a potential client’s website to the day we embark on a digital marketing program; we are thinking about the factors that Google takes into account to build site visibility. You don’t need to become an SEO expert. We’ve got the expertise right here, right now on our team. Let’s talk about how we can help your site rank better, become more visible, and make your company more money.

Everyone loves a good story. Watch as a great storyteller begins his tale. Everyone in the room leans forward, listening intently, hanging onto his every word.

Case studies are business stories that also engage the reader. They motivate, inspire, and support key product concepts and ideas. A good case study paints a vivid picture of how a company, brand, or product solved a pressing problem and how you, as their potential customer, can solve your problems, too.

Companies today significantly underutilize case studies in their online marketing programs. Case studies take time to write and require good relationships with your customers who are willing to share their tales with you and the world so that you can build a case study library. But the effort pays off in multiple ways and provides valuable content for your digital marketing programs.

Here’s why you should add case studies to your website this year.

#1. Provides social proof

Customers today are highly skeptical of product or brand claims. Many feel tricked or cheated by past experiences in which a product’s claims failed to live up to their hype. (Anyone who has bought products from a late night infomercial can relate. Except for Ginsu knives. Those things worked.)

Case studies provide demonstrable proof to a skeptical public that yes, this product worked, and it worked well. 92% of online consumers look at product reviews before purchasing a product. 87% of buyers conduct extensive research online before making a decision to buy a product. If they encounter a case study about the product, it adds to the body of evidence supporting their decision to buy the product. Along with product reviews, it gives people a sense that the product or service does indeed live up to its claims and is worth purchasing.

#2. Leads to new marketing ideas

New products, new marketing concepts, and new markets may come to light after you talk directly with your customers about how they’re using your products.

When writing a case study for a catalog company, a writer discovered that a mistake in the response phone number in the catalog was actually responsible for doubling the response rate! To correct the problem, the company sent a postcard out shortly after discovering the mistake. The postcard prompted their B2B customers to find the catalog, which they often held onto for many weeks before ordering products, and to call in an order immediately. This surprising result from a big mistake led to the company rethinking their direct mail program and sending a shorter catalog out with a follow-up card. Now they routinely see higher response rates. Their new marketing idea came as a direct result of exploring a case study.

#3. Positions your brand as an authority

Many companies claim to be an authority on X topic or Y problem but fail to prove it. You can’t just say you’re an expert – anyone can say anything about themselves but that doesn’t make it so.

Case studies showcase your knowledge about a topic by demonstrating how you solved a problem for a customer. Those who have the expertise in an area and can solve a problem are the authority on the topic. Make your case studies about problem solving and you’ll prove through your stories how you are the authority on the subject.

Add Case Studies Now to Your Site

The bottom line is that case studies add value to your overall product or service story. They underscore that your brand lives up to its promise and they provide social proof to a skeptical public. A good case study can be used in many ways and content can be spun from the study into social media posts, blog posts, and much more. It’s an investment that pays many marketing dividends.

If you’re interested in adding case studies to your website, now is the time to act. Dashboard Interactive can write, design, and share case studies for your company that position you as the brand authority and provide excellent shareable moments for social media. You’ll have a suite of case studies to share on your website and in person that position your company as the brand authority and the expert in your field.

Contact us at (763)242-2454 to get started with case studies this year.