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Not just nice to have, but necessary to stand out from the online crowd Jan searches for a plumber to replace a leaking, outdated shower fixture. She types into her mobile device, “plumber near … Read more about Public Relations as Part of a Digital Strategy

Amazon, the behemoth ecommerce site, technology platform, and search engine, may have gone too far this time as it prepares to roll out Amazon Sidewalk. Never heard of it? Stay tuned, because it is … Read more about Has Amazon Gone Too Far?

In April, Apple unleashed a new update called Apple iOS 14.5 for iPhone users. The update requires apps to allow users to opt-out of tracking when they download an app from the iStore. Data is … Read more about Apple iOS Update: What Impact Will It Have on Digital Advertising?

Almost everyone understands the term “vital signs.” When a doctor examines you, she’s looking for specific metrics that assess vital organs. Your blood pressure should be below 120/80, your … Read more about How’s Your (Website’s) Health? What You Need to Know About Google Core Vitals

When I first heard about Google Analytics 4, I had the same reaction as I did when my cellphone provider announced they were switching to G5 and my old phone wouldn’t work anymore on their … Read more about What You Must Know About Google Analytics 4 (G4)

Among the top trends we've seen from the world of content marketing this year is the trend towards refreshing and renewing content. Companies with established blogs are discovering the many benefits … Read more about Refresh and Renew Your Content for 2021

Websites often display symbols or badges that immediately impart trust, quality, and reliability. A Better Business Bureau symbol, for example, tells customers that you’re willing to have your … Read more about Google Guarantee: A Powerful Symbol of Trust

Amazon welcomed 2.63 billion shoppers to its site in January 2018 through February 2019. And, with the global pandemic forcing people to find online retailers for everything from diapers to flour, the … Read more about Become a Pro at Amazon Seller Central – with a Little Help from Your (Dashboard) Friends