When I was heading off to college, my parents purchased a used Pontiac for me to drive to school and work. “Here,” my father said, handing me the keys, “this car is now your responsibility.” My … Read more about The Importance of Site Maintenance for SEO
Public Relations as Part of a Digital Strategy
Not just nice to have, but necessary to stand out from the online crowd Jan searches for a plumber to replace a leaking, outdated shower fixture. She types into her mobile device, “plumber near … Read more about Public Relations as Part of a Digital Strategy
Has Amazon Gone Too Far?
Amazon, the behemoth ecommerce site, technology platform, and search engine, may have gone too far this time as it prepares to roll out Amazon Sidewalk. Never heard of it? Stay tuned, because it is … Read more about Has Amazon Gone Too Far?
Apple iOS Update: What Impact Will It Have on Digital Advertising?
In April, Apple unleashed a new update called Apple iOS 14.5 for iPhone users. The update requires apps to allow users to opt-out of tracking when they download an app from the iStore. Data is … Read more about Apple iOS Update: What Impact Will It Have on Digital Advertising?
How’s Your (Website’s) Health? What You Need to Know About Google Core Vitals
Almost everyone understands the term “vital signs.” When a doctor examines you, she’s looking for specific metrics that assess vital organs. Your blood pressure should be below 120/80, your … Read more about How’s Your (Website’s) Health? What You Need to Know About Google Core Vitals
What You Must Know About Google Analytics 4 (G4)
When I first heard about Google Analytics 4, I had the same reaction as I did when my cellphone provider announced they were switching to G5 and my old phone wouldn’t work anymore on their … Read more about What You Must Know About Google Analytics 4 (G4)
Refresh and Renew Your Content for 2021
Among the top trends we've seen from the world of content marketing this year is the trend towards refreshing and renewing content. Companies with established blogs are discovering the many benefits … Read more about Refresh and Renew Your Content for 2021
Google Guarantee: A Powerful Symbol of Trust
Websites often display symbols or badges that immediately impart trust, quality, and reliability. A Better Business Bureau symbol, for example, tells customers that you’re willing to have your … Read more about Google Guarantee: A Powerful Symbol of Trust
