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Are you only using contact form completions and gauging how often the phone rings to determine if your marketing efforts are working? Are you making marketing and advertising budget decisions based … Read more about Call Tracking: A Cost-Effective Way to Track Sales Leads and Close the Lead Generation Loop

Have you heard the term local search citations? Perhaps you’ve heard the term local online directories instead. These listings of local businesses provide people with a list of potential businesses to … Read more about What Are Local Search Citations – And Why Are They Important for Your Google Rankings?

You Can With Google Beacons Beacons are one-way transmitters that are used to mark important places, such as your Local business. Typically, a Beacon is visible to a user's mobile device from a range … Read more about Imagine Interacting with Potential New Customers Automatically Once They Are Within 230 Feet of Your Business

Ever wonder if your Google Ads or other Pay-per-click (PPC) marketing efforts are paying off or coming close to reaching their potential? Are you concerned that you may be spending too much money or … Read more about If you’re utilizing Google Ads and are unsure of its performance, you may need a Pay-per-Click Advertising Audit

If your website is ever hacked, the attack can dramatically impact your business, especially if Google identifies the breach. The infographic shows the impact of a website hack as it relates to lead … Read more about The Impact of a Website Hack (infographic)

If you’re not using Attribution Modeling, you’re probably making less than ideal digital marketing decisions. Many business owners, agency personnel and marketing executives may not be familiar … Read more about Google Analytics Attribution Models

We tweet, we like, we share and pin…but which social media websites should you use for your business? The answer, like most things in life, is really, “It depends.” Each social media website … Read more about Which Social Media Sites Should I Use for My Business?

For Small and Medium Sized Business Owners and Agencies. With only two months left in 2018, it’s crunch time for many businesses. There are also many major Google, WordPress and other Digital … Read more about Critical Google and Other Digital Marketing and Website Security News