Posts

Ladies and gentlemen, I’d like to introduce you to BERT. BERT stands for Bidirectional Encoder Representations from Transformers and is an incredible leap forward in the field of natural language processing and understanding and voice recognition. It is also a new Google algorithm update that will impact search engine results.

And, because Google shared BERT as an open-source development, it will also affect other search engines results, making all search engines better able to recognize not just words but the meaning and intention behind a user’s query

Voice Search’s Popularity Surging

According to comScore, by 2020, 50% of all search will be voice search. Voice commerce sales, or sales completed using voice search, are expected to top $40 billion in the United States by 2022.
Google introduced voice search in 2011, but at the time, it was more of a curiosity than a useful tool. In subsequent years, the popularity of voice-activated systems grew, and the technology improved, too. Alexa, Siri, and other devices became household names — and household assistants. Now, such devices are ubiquitous in many homes throughout America, controlling everything from the music playing during a party to the time when the thermostat lowers the heat before bedtime.

BERT’s Revolutionary Approach to Voice Search

The development of BERT is pushing voice search light years ahead thanks to its unique approach to understanding language.

Language is tricky and English is one of the most challenging languages to master. English is a conglomeration of multiple languages over time. Celts first inhabited the British Isles, but subsequent invaders from Rome, Germany, and France added their unique twists to the language, too. That’s why we have words with Latin, Germanic, and French roots and endings, strange verb tenses, and concepts such as “never end a sentence with a preposition” (which is a holdover from Latin, where ending with a preposition renders a sentence meaningless).

Given these complexities, it’s no wonder that teaching computers to recognize voice search is a difficult task. Words take on different meanings given their position in a sentence. Synonyms add even another layer. Add onto that homophones, or words that sound alike, and are spelled the same, but have different meanings…such as “rose” (a flower) and “rose” ( a past tense verb which means to stand up) and you can understand why early attempts at voice recognition frustrated even the best researchers.

Now, however, we have BERT. Older voice recognition programs looked sequentially at words to understand their meaning. They used a logical progression that limited their ability to recognize the meaning of words in a sentence. Although machine learning did help them improve over time, it was a cumbersome, lengthy process.

BERT is different. Instead of looking unidirectionally, it looks bi-directionally, or both ways, where words appear in a sentence. This means it can grasp the context of a word. It can understand that ‘rose’ in a voice search means you are looking for a local garden center selling rose bushes instead of asking at what time your son rose from bed this morning.

The implications of this innovation for voice-activated search are staggering. Now, as BERT improves and adds words to its enormous vocabulary of 2,500 million words, it adds not just recognition, as in a natural language recognition program, but understanding.

This is a subtle but essential distinction between voice language recognition and processing. BERT doesn’t just know what the letters r-o-s-e means. It can delve into the sentence itself, check the position and context of the word in place in the sentence, and make an excellent educated guess at what it means. And it guesses right most of the time.

Voice Search: Writing Takes on a New Importance

Because of BERT’s improved ability to recognize the way the average person speaks and the meaning behind a user’s voice searches, web writing will move in new directions. Conversational writing (the kind used in this article) takes on more importance. It’s the way people talk; it’s the way skillful writers naturally create text. It’s the way of the future.

Other impacts from BERT will be:

• With improvements in voice search recognition, people will be more comfortable using voice search and confident that their meaning is understood. They will be more likely to use a voice-activated search to find information online.
• Websites should be optimized for both text and voice search. BERT doesn’t impact search results per se, but it does improve the ability for voice search to find and match a voice query to results. As always, the better your website’s SEO, the better your chances of it being found, indexed and ranked favorably in the major search engines.
• BERT is an open-source development that Google shared widely with other companies. Therefore, it is impacting not just Google, but Bing and other search engines, too.

BERT is a big update for Google’s algorithm. It will improve voice search. Is your website ready for BERT and the future of voice search?

Dashboard Interactive can help you review your website and discuss updates and tweaks that may be needed to improve its search rank. Whether you need a new website or help with other internet marketing needs, contact Dashboard Interactive at 763-242-2454.

Some said it couldn’t be done…

We’ve not shared a written success story about a nonprofit client to date as we work primarily with small and medium sized businesses and agencies, but this is a situation in which what’s been accomplished online is inconsistent with what many have believed possible. We’ve occasionally shared snippets without providing much detail and those who are familiar with the Google Ad Grants program and its high standards have been amazed by what they’ve heard.

Hope 360 is a pro-bono client that we support and their mission is to share personal stories of Hope on video. They do amazing things and allow individuals who have gone through very difficult times to share their stories via video in order to encourage and provide support to others who are currently going through their own difficult times.

Hope 360 was awarded a Google Ad Grant in February of 2014. Google Ad Grants is an in-kind program that gives nonprofits $10,000 per month in free advertising on the Google Search Network. That’s right, $10,000 worth of free clicks in Google Ads each month and there were 35,000 Google Ad Grants users worldwide at the beginning of 2018.

The rules for Ad Grant’s users were similar to those for traditional Google Advertising customers. One key exception was the max cost per click of $2.00 per click. This provided a constraint and limited the ability to access some relevant keywords phrases, but it’s hard to complain when you’re receiving a gift of $10,000 a month in free advertising.

Hope 360 was successful in reaching many individuals in need of help and encouragement. They were managing the Ad Grants campaign internally and then we were introduced to Doug Kauffman, Founder and President of Hope 360. Doug has a heart for those who are hurting and founded Hope 360 out of his own experience. One discussion lead to another and in April of 2017 we began managing their Google Ad Grants account. The intent was to further optimize the campaigns and improve their effectiveness. They were running six Google Ads Campaigns, incorporating 12 AdGroups.

We began to see results shortly after and in December of 2017 realized a 3.44% CTR (click through rate), up from 2.18%. Hope 360 also added an additional campaign intended to increase support, thus expanding their reach to others in need of encouragement. Things were moving ahead nicely.

Then in January of 2018, Google made major changes to the Google Ad Grants program. Google changed their minimum CTR requirement to 5.00%, which many nonprofits and even agencies, initially viewed as unachievable for many nonprofits. Some felt this was intended to weed out organizations, yet Google’s stated intent was to add clarity and raise standards of quality for their free advertising grants. Whatever the reason, this was cause for concern and non-compliance would result in suspension of the grant.

To put this in context, according to a study by WordStream, the average click through rate on AdWords paid search ads was 1.91% across all industries, with Advocacy, which captures most of the world’s nonprofits, realizing a below-average 1.72% CTR. (However, Google says that their average CTR for nonprofits was at 8.00%.) There were additional changes announced, including changing the bid strategy to Maximize Conversions (which required the set-up of campaign goals), the removal of the $2.00 max click cap, additional geotargeting guidelines, a minimum keyword quality score and site link requirements, etc.

Though we were seeing a click through rate of 3.44%, this was cause for concern. The new minimum CTR was now 5.00% and we needed to improve performance by over 1.50% to reach minimum standards.

We went to work and were successful in achieving a 5.06% CTR in March. Then in July of 2018, conversion tracking was installed and we began to re-optimize the account. In many respects it was like starting over as Google needed to relearn and adjust per machine learning.

We continued to make changes and adjusted a number of variables and then began to realize click through rates above 9.00% in November of 2018, something we were told would be highly unlikely to achieve. We then began to see CTR’s in excess of 9.00% on a regular basis, while continuing to make adjustments.

The next step was to increase our ad spend. What good is $10,000 a month in free advertising if you’re not reaching your spending limit and only reaching a small segment of those in need of help? Prior to the program change Hope 360 was consistently maxing out the $10,000 a month advertising gift. Then after the program change, the low point reached less than $100 for a single month.

While continuing to make adjustments we began to see increases in spend. In May, the spend exceeded $3,300. In August, the spend exceeded $6,500 and then in October, we reached the $10,000 max spend and Hope 360 is reaching people who might not have been reached and is changing lives as a result.

According to Doug Kauffman, Hope 360 President and Founder, “the Google Ad Grants program has enabled us to increase the people that we help and provide hope to as well as raise more money so we can in turn reach more people.”

If you would like to know more about Hope 360, please visit their website at https://www.hope360.org/. If you know of someone going through a difficult time and in need of hope, please share this link with them as well.

We’re thankful to have the opportunity to partner with Hope 360. They do great work and have a heart for those in the middle of significant life challenges. They are positively impacting individuals and families and, in some cases, saving lives.

If you would like to know more about the Google Ad Grants program or need help with Google Ads, please give Dashboard Interactive a call. We’re here to help and can be reached at 763-242-2454.

Don’t Let This Happen to You!

Google My Business is a free tool provided by the search engine giant to manage a business profile across multiple platforms, including Google’s own search engine and Google Maps. According to Google, businesses who verify their Google My Business page are twice as likely to be considered reputable by customers.

Five Common Google My Business Mistakes

Many business owners are simply unaware of GMB’s power to help boost their visibility in local search. Kristen, our local search guru, put together a list of the five most common mistakes that business owners make with GMB.

1. 1. Unclaimed listings: Google asks business owners to “claim” their GMB profile. It’s a simple process that should not be overlooked. If you do not claim your listing, you have no control over the information Google shares on your page or on Google maps. This includes store hours, product information, and more. One business owner realized his Google My Business page showed his former store location only when customers complained of being sent to the wrong address. Because he hadn’t claimed his listing, Google simple picked up the old information from a web page it indexed. Claiming your listing means you’re in control of the information.
   2. Ignoring reviews: Google Reviews provide a powerful way to attract customers to your business. While it’s great if customers offer reviews spontaneously, few people willingly log into Google and offer reviews. Business owners can plan campaigns to actively ask customers for reviews. Dashboard Interactive has completed many such successful campaigns for our clients and helped them boost their visibility and trustworthiness online through Google Reviews.
   3. Neglecting photos: Google takes street view photos and uses them as a placeholder, but your business is probably a lot more attractive than the images they’ve captured cruising by in the Google car. Upload your own photos that truly represent your business. This is a simple yet often overlooked opportunity to solidify and support branding and offer an appealing image of your business to potential customers.
   4. Adding more listings: More isn’t necessarily better when it comes to Google My Business pages. Your business should have only one listing. More than one and you’re competing against yourself, which can hurt your search engine rankings in the long run.
   5. Missing information: The more complete your Google My Business listing, the better. It’s often the first thing that people see when they search for your business. Give people as much information as you can. Complete all sections of your listing and consider adding Google Posts to emphasize specials or events and drive more traffic to your website.

We’ve listed a few of the basics, but there is much more that can be implemented to improve Google My Business visibility and help local businesses generate new business opportunities.

Experts Available to Help You

A claimed and complete Google My Business profile is an important first step toward a strong local search presence. If most of your customers come from the local area, it’s time to update your Google My Business listing.

Dashboard can help businesses fully optimize their Google My Business listing or regain access to their Google My Business page in the event that it was claimed long ago and you don’t know the login info. We can also help clean up incorrect listings in local search which can also hurt rankings in the event of a business move or multiple locations. Call us at 763-242-2454 for more information.

Just a few short years ago, business owners could post to Facebook a few times a week and count on plenty of activity: new visitors, likes, and followers.

Today, the social media landscape looks vastly different than it did just a few short months ago. Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest and other social media platforms changed and tweaked their algorithms to prioritize different types of posts and content. Each day offers updates, innovations, and changes that affect not just who sees your social media posts but how frequently.

Social Media Popularity by Site

The Pew Research Center lists the four most popular social media sites as follows (ranked in order by popularity). The percent of U.S. adults who say they have ever used each site:

1. YouTube – 73%
2. Facebook – 69%
3. Instagram – 37%
4. Pinterest – 28%

Among the sites in the list above, Facebook remains the most frequently visited, with three-quarters of Facebook users checking the site one or more times a day. Pinterest appeals primarily to women, while LinkedIn appeals to senior level business leaders.

Basic Rules of Good Marketing Still Apply

Although social media is a relatively new opportunity for advertising, the basic “best practices” of marketing still apply:

1. Know your audience: Understand the demographics, psychographics, needs and questions your target audience has about your products or services. Choose the platforms they frequent and engage a digital marketing agency who can create social media strategies that appeal to them.
2. Set your goals: What do you wish to achieve with your social media marketing program? Do you want to gain followers and build a brand? Gather leads? Sell products? All of these goals are possible, but knowing which one you wish to accomplish helps you target your campaign effectively.
3. Develop a strategy: Your social media marketing strategy helps you chart the path to achieve your goals. It helps you position your business against the competitors and make a plan that’s consistent and focused.

Lastly, knowing the trends affecting social media caps off the three basic rules of good marketing by helping you understand new tools at your disposal to reach your audience.
Understanding such trends and choosing the most effective ones for your business can make a big impact.

Trends Affecting Social Media Marketing

1. Video: Video has always been popular, but all signs continue to point to it as a leader in the realm of social media content. Both video stories and live events receive priority in Facebook news feeds. Instagram, which is now owned by Facebook, also rewards video content.
2. Chatbots: Chatbots aren’t just for websites. Advertising and customer service chatbots are becoming increasingly popular on Facebook messenger, WhatsApp, and other messaging platforms. As newsfeeds continue to fill, platforms find new ways to engage users and offer valuable services.
3. Post-to-purchase: If you run an ecommerce business, then look to Pinterest and Instagram, where a picture is worth a thousand words – and dollars. These platforms now offer the ability for people to click the social media post to purchase the item. It’s a great way to use images to sell products on sites where images tend to be shared easily and frequently if they appeal to your target audience.
4. Visual formats: Visual formats continue to change so that they look best on mobile devices. This includes adjusting for both mobile and desktop.
5. Changing algorithms: Social media properties continually update and change newsfeed algorithms, favoring certain types of content, including paid advertisements, over regular updates and posts. Each site has its own algorithm; it can be challenging for the average business owner to keep track of the continual updates.

Social Media Marketing Requires a Professional Approach

The social media marketing landscape continues to change as public tastes change. For example, another evolving trend is the insistence by users on privacy. Concerns abound around the topic of data use, image sharing, and more on social media sites.

To keep up with all of these changes is a full-time job! Dashboard Interactive provides social media marketing as part of its suite of digital marketing services. We create, develop, and execute effective social media marketing strategies to achieve your goals and maximize ROI.

If you would like to speak with someone about your social media marketing needs, please contact Dashboard Interactive at 763-242-2454 .

Blogging has come a long way from people sharing stories of their families and hobbies. Today, blogging offers a viable path to search engine dominance and improved lead generation.

Companies with blogs produce 67% more leads than those without a blog. Here’s another important fact: 47% of B2B buyers read 3-5 blog posts or content pieces before talking with a salesperson.

Whether you’re selling services or products, blogging can increase awareness, visibility, lead generation, and sales for your company. Before jumping into blogging, however, it’s essential to know what works, what doesn’t, and why most companies hire professional marketing writers to create their blog posts.

Prioritize Blogging

To use blogging successfully in your digital marketing efforts, you must prioritize it. Blogging can’t be something you do in your spare time or a task delegated to a summer intern.

Professional bloggers focus on producing copy that achieves a client’s goals. They also know the tactics and strategies that provide the best response for their clients.

• Frequency: Companies that publish 16+ blog posts per month get nearly 3.5x more traffic than those that publish 0-4 monthly. They also generated 4.5 times more leads than companies publishing 0-4 posts each month. If you leave blogging for “when you get the chance,” it will not be as effective as having a professional dedicated to the task.
• Copy format: If we asked you right now whether longer or shorter blog posts get better results, you’d probably say short posts – and you’d be wrong. Many business owners assume that since people are so time-pressed, they aren’t reading long blog posts. Google and other search engines, however, love long blog posts and often rank them higher in the search engine results page (SERPs) than shorter posts. The trick to pleasing both your human readers and the search engine bots is to know how to break up the longer copy into scannable bullets, lists, headlines, and sub headlines, with each serving the dual purpose of helping your readers understand what the post is about and gaining favor with Google. Does it matter? You bet it does – blogging is responsible for 434% more indexed pages and 97% more indexed links, each of which helps potential customers find you when searching.
• Metrics: The best content writers and marketing writers are also marketers. They understand and use metrics to improve their content pieces, including blog posts, each month. They know how to reach analytics reports and apply that knowledge to their work. Interns and time-pressed executives are unlikely to spend time comparing metrics and consulting with their digital marketing peers to test keywords, copy ideas, and more.

Blogging: An Investment for the Future

Blog content exists along a spectrum of content marketing creation that can take one idea and shape it into many formats. These ideas can be repurposed into graphics, videos, podcasts, and fresh written content.

Useful blog posts provide steady organic search traffic with 1 in 10 blog posts rated as a “compounding blog post.” As the name suggests, search traffic continually grows with such posts, and they may achieve up to 38% of a website’s traffic over time.

If you’d like a consultation regarding professional blogging services or content service, let’s set a time to talk with Jeanne, our content creator who has almost two decades of experience creating award-winning content. Her gardening blog is among the world’s top 50 gardening blogs and is frequently cited in ‘best of’ lists for home and garden. She’s the voice behind several top CEOs and writes for companies worldwide. Wouldn’t it be great to have her write your blog?

As a full-service digital marketing firm, Dashboard Interactive offers content marketing services, including marketing writing, blogging, and other forms of content creation. Achieving success with your blog means prioritizing it as a marketing tactic rather than merely putting out content for the sake of updating it. It is worth the investment over time.

Marin Software’s Stage of Digital Advertising 2019 report shows that paid search ads dominate digital marketing budgets. According to the report, paid search accounts for 39% of total advertisers’ budgets.

Why apportion more than a third of your advertising budget on paid search?

1. Effective: Paid search is highly effective. It matches an ad with what a user is actively searching for at that moment. It’s as if you thought, “I’d like some ice cream” and a genie appears holding a banana split. Because the ads match the keywords people are actively typing into a search engine bar, they are very relevant to what the user needs and generate a higher response. Paid search ads can also target different types of audiences, reaching those who are of a certain demographic or have an affinity toward a certain topic, etc.
2. Cost-effective: The budget for paid search offers a lot of ‘bang for the marketing buck’ so to speak. Goals, competition, bid strategy, campaign type and setup, keywords, etc. can play a major role. Most small businesses generate a better return for their marketing investment when the audience is properly identified, the objectives are clearly defined and campaigns are set up properly.
3. More than search: Paid ads encompass multiple platforms now. Search engines dominate, but social media channels, especially Facebook and Instagram, are popular places for paid search ads, too. This provides many channels through which a company can advertise all during a peak moment to reach decision-makers when they are interested in the advertiser’s products or services.

Where Are the Ads?

If you guessed Google, you’re right. The study states that Google remains the most trusted advertising platform with a ‘trust index’ rating of 98%. People believe that Google’s ads will display what they are searching for most of the time.

• Google’s Responsive Search ads are very popular among advertisers. 84% of the survey’s respondents plan to or are already using Responsive Search.
• 65% say their use of shoppable images within ads has increased. This improves targeting yet again by showing a searcher an item that exactly matches a query and making it easy to click and buy it.
• On social media sites such as Instagram, video dominates. 32% of respondents say that video is most effective, followed by 26% who say image ads are most effective.

Campaign Setup: Not for the Newbie

We all start somewhere in our understanding of a topic. When it comes to your business’ advertising, though, starting your first foray into the world of search advertising on your own can be daunting.

There are many aspects to creating, building, and launching an effective search campaign. This includes creating an overarching digital marketing strategy that takes into account your audience, competition, market size, timing, channels, and more. Next, keyword selection (where appropriate) helps focus on the best keywords to achieve your campaign goals. Budgets and bid strategy must be set and images licensed, sized, and configured to go out.

It takes time and effort to build an effective search campaign. We recommend working with a trusted partner to do so, especially if you’ve never worked on a digital marketing campaign yourself. A mistake can be costly, not just in money, but in wasted time and effort. Paid search is a great way to make money. It’s also a great way to lose money if not done correctly.

Dashboard Interactive can help you create and launch Google search campaigns, social media campaigns, and more. We’ll work with you to build and establish a digital marketing plan that makes sense and helps you achieve your ROI. Please call us at 763-242-2464 to get started.

We’ve all heard the adage that we should invest in our business for success. Now a study published by Backlinko demonstrates that there is indeed a budget ‘threshold’ that improves the potential for search engine success.

According to the study, “clients that spent over $500/month were 53.3% more likely to be “extremely satisfied” compared to those that spent less than $500/month.”

Let’s unpack that figure a bit and see if we can understand why $500 might be the “magic number” that makes the majority of SEO agency clients satisfied.

A Bargain May Not Save You Money

You’ve all met someone who hired a friend or relative for a job to save money but ended up paying twice as much to have a professional fix it in the end.

Well, the same goes for SEO. Hiring a freelancer from a job board like Fiverr may seem cost-effective, but the headaches and additional expense of hiring a professional SEO firm to fix their mistakes may be costly.

Skimping on SEO May Have Negative Consequences

Some possible negative consequences of skimping on SEO services include:

1. Poor visibility: Websites built without technical SEO expertise at the forefront will not rank as quickly or strongly as sites built with expert technical SEO insight. Trying to save money by working with a website developer with limited or outdated SEO skills will result in lower rankings on search engines.
2. Bad site builds: As we near the third decade of the 21st century, websites have evolved from the simple DIY sites of the past. Anything that looks less than professional and loads slowly on a smartphone loses traffic as people click on the next and perhaps better looking and performing website. Low leads and sales conversion may occur if not enough money is spent on the basics of proper optimization.
3. Seasoned SEO support: Spending more pays a dividend later in a search engine campaign that supports your overall marketing goals, enhances your online reputation, and builds brand awareness while achieving clicks and sales. A sound approach to marketing your business as a whole is the basis upon which that SEO spend produces success.
4. Expectations: None of us can be an expert on everything. When you hire an SEO firm, you may have high expectations of what the agency can achieve, but reputable SEO firms will communicate that SEO is a process that takes time. Sometimes, this message is not grasped, but it’s shared for a reason. It’s important to be realistic. The resulting mismatch between expectations and reality can lead to disillusionment and frustration, as well as wasted time and money.

As you can see, there’s a lot more to SEO than adding keywords and title tags to your website. Although the right spending threshold varies according to company, industry, location, and site size, spending more does indeed yield higher satisfaction with the campaign because spending more builds a better search marketing plan and digital marketing presence.

Spend More, but Spend Wisely

Another aspect of smart SEO is considering SEO as part of a comprehensive marketing strategy for your business. Search engine optimization is part of a suite of tactics that support a business strategy to achieve your goals. If you’d like to discuss your goals, needs, and plans, please contact Dashboard Interactive at 763-242-2454.

Almost immediately on the heels of Google’s Basic Core Update came the news of another adjustment: the Google Site Diversity Change.

What is the Site Diversity change? How might it impact your business and what do we foresee as the opportunities and threats to our customers?

The Google Site Diversity Change: What You Need to Know

Unlike the Basic Core Update, which Google considers a major update to its algorithm that determines how websites are displayed in response to a search engine query, the Site Diversity Change isn’t considered to be a major update. Instead, it’s a simple “change” or tweak to the results.

According to a Google tweet, “This site diversity change means that you usually won’t see more than two listings from the same site in our top results. However, we may still show more than two in cases where our systems determine it’s especially relevant to do so for a particular search….”

In plain language, this means that Google will no longer show more than two results from the same website in search engine results. Businesses who relied on domination over the first page of the SERPS by flooding their sites with content optimized around the same keyword phrase may find their traffic dropping as this change takes effect.

The Dashboard Interactive Perspective: Opportunity for Small Businesses

Some site owners expressed concern over the change but many see this as an opportunity and a potential benefit. It levels the playing field between big companies who can easily fill their sites with average quality, heavily optimized content or smaller or medium sized companies with solid SEO support and small businesses who produce only one or two exceptionally high-quality web pages on the same topic. Quality, not quantity, is the watchword for this Google change.

We also view this as a fun challenge for SEO firms and internal SEO departments. This change may separate the good from the average as there will be fewer organic positions to vie for and many will be pushed off page one for targeted keyword phrases.

In the past, being positioned on the lower half of page one for targeted keyword phrases may have led to new sales leads or sales opportunities, but now with the change, businesses that were once on the lower half of page one, may move up or they could find themselves on page 2. This change may require allocating additional marketing dollars to stay competitive or require that your digital marketing firm or marketing department, elevate their game to achieve the same results. As a result, companies may consider changing vendors or adjusting their digital marketing strategy.

With Google, change is a constant when it comes to how they find, index, and return pages in search engine results. The one thing that has always remained the same is relevance: ensuring the web pages are highly relevant to the keyword phrase used to describe the page contents.

Google is going to continue to change how their search engine returns results. It’s just a matter of time before they make further tweaks and changes. They are in the business of relevancy and of ensuring that searchers find what they are seeking quickly.

Small businesses looking to maximize their potential with both organic and paid search marketing would be wise to keep this in mind every time a Google update rolls out. It’s nothing to panic about – if your SEO firm has the knowledge and takes the time to consistently work on both the on-page and off-page SEO factors that help a site rank well.

Attention to detail matters when it comes to search engine marketing. It’s not just the keywords you choose. It’s how your site is built, hosted, created, managed, updated and marketed online and off.

If you’re interested in learning more, contact us today at 763-242-2454 or at 800-807-1854. We work with small and medium sized businesses and agencies and are here to help.