Marin Software’s Stage of Digital Advertising 2019 report shows that paid search ads dominate digital marketing budgets. According to the report, paid search accounts for 39% of total advertisers’ … Read more about Experience Pays When It Comes to Paid Search
New Study Finds Connection Between SEO Spending and Customer Satisfaction
We’ve all heard the adage that we should invest in our business for success. Now a study published by Backlinko demonstrates that there is indeed a budget 'threshold' that improves the potential for … Read more about New Study Finds Connection Between SEO Spending and Customer Satisfaction
Win with the Google Site Diversity Change
Almost immediately on the heels of Google’s Basic Core Update came the news of another adjustment: the Google Site Diversity Change. What is the Site Diversity change? How might it impact your … Read more about Win with the Google Site Diversity Change
Reach More Customers, Make More Sales with Video Marketing
The popularity of video as a marketing tool keeps growing and growing. YouTube, the world's most famous online video sharing site, boasts 1 billion viewers or about one-third of all internet users. … Read more about Reach More Customers, Make More Sales with Video Marketing
Local Search: It’s Where You Need to Be
Think about the people you trust. What makes them trustworthy? Chances are you answered with one or more of the following statements: They keep their word. They show up when they say they … Read more about Local Search: It’s Where You Need to Be
Who Uses Voice-Activated Search?
Right now, just a little over 7% of people say they prefer to search using voice-activated technology. The overwhelming majority prefer good old-fashioned text. They want to type a query into a … Read more about Who Uses Voice-Activated Search?
Is Your Business Ready for Social Media Advertising?
Love them or hate them, social media ads are here to stay. And social media itself has grown to the point of being part of the fabric of our daily lives. The Pew Internet Research Center reports … Read more about Is Your Business Ready for Social Media Advertising?
Google Local Services Ads and the Google Guarantee Program
A revenue generator that’s right for many local service businesses. Have you noticed the Google Guaranteed badge on some Google search pages? If so, have you wondered what this is or if it’s … Read more about Google Local Services Ads and the Google Guarantee Program
