Conversion rate optimization (CRO) or Conversion Optimization offers a focused and detailed approach to website optimization and the optimization of other digital properties. Instead of guessing what … Read more about A Tale of Two Businesses – Conversion Rate Optimization in Action
Excellence Is Good for Business
Ask The Naniboujou Lodge and Restaurant, The Inn at Timber Cove and Kowalski’s Shoreview Do you have a favorite weekend getaway spot or restaurant that you like to frequent, during normal times, … Read more about Excellence Is Good for Business
Change, Adapt, and Thrive Online – Advice for Businesses During the COVID-19 Pandemic
What was the most useless gift of 2019? A 2020 planner, because this year, absolutely nothing is going according to plan. But just because nothing is going according to plan doesn’t mean small … Read more about Change, Adapt, and Thrive Online – Advice for Businesses During the COVID-19 Pandemic
Facebook Marketing the Smart Way
With 2.41 billion active monthly users, Facebook continues to be the “hot” social media platform to promote your business. It is the world’s third-most frequently visited website and a place where 90 … Read more about Facebook Marketing the Smart Way
Holistic SEO: A Circle Not a Silo
Far too many business owners and agency personnel continue to think of search engine optimization (SEO) as a silo rather than a circle. What does that mean? It means they may think of SEO as keywords … Read more about Holistic SEO: A Circle Not a Silo
Three Reasons to Add Case Studies to Your Website This Year
Everyone loves a good story. Watch as a great storyteller begins his tale. Everyone in the room leans forward, listening intently, hanging onto his every word. Case studies are business stories … Read more about Three Reasons to Add Case Studies to Your Website This Year
Mobile First
What Your Developer, Designer or Agency may not know can hurt your business Mobile first isn’t just a new term applied to an older concept. It’s a change in how sites are designed, and it may … Read more about Mobile First
Major Google Update: Meet BERT
Ladies and gentlemen, I'd like to introduce you to BERT. BERT stands for Bidirectional Encoder Representations from Transformers and is an incredible leap forward in the field of natural language … Read more about Major Google Update: Meet BERT