I remember the first time I heard the word Facebook. I was on a webinar learning all about this new-fangled experiment called “social media”. It sounded intriguing, so I signed up for an account. … Read more about Is Organic Reach on Facebook Still Possible?
Is Your Company’s Problem Conversion Optimization – or Something Else?
Often when companies face a problem with generating inbound leads, they blame conversion optimization. Conversion optimization is the art and science of increasing the number of actions customers take … Read more about Is Your Company’s Problem Conversion Optimization – or Something Else?
The Importance of Evergreen Content
No, not that kind of evergreen...although we wish you a Merry Christmas and Happy Holidays! We’re talking about the importance of evergreen content: material that never grows old. In botany, an … Read more about The Importance of Evergreen Content
Are You Hiding Pages from Google Search?
The Importance of an Internal Linking Structure Have you ever thought about the internal structure of your house? I’m not talking about things like the walls, floors, and ceilings, or even things … Read more about Are You Hiding Pages from Google Search?
The Importance of Site Maintenance for SEO
When I was heading off to college, my parents purchased a used Pontiac for me to drive to school and work. “Here,” my father said, handing me the keys, “this car is now your responsibility.” My … Read more about The Importance of Site Maintenance for SEO
Public Relations as Part of a Digital Strategy
Not just nice to have, but necessary to stand out from the online crowd Jan searches for a plumber to replace a leaking, outdated shower fixture. She types into her mobile device, “plumber near … Read more about Public Relations as Part of a Digital Strategy
Apple iOS Update: What Impact Will It Have on Digital Advertising?
In April, Apple unleashed a new update called Apple iOS 14.5 for iPhone users. The update requires apps to allow users to opt-out of tracking when they download an app from the iStore. Data is … Read more about Apple iOS Update: What Impact Will It Have on Digital Advertising?
How’s Your (Website’s) Health? What You Need to Know About Google Core Vitals
Almost everyone understands the term “vital signs.” When a doctor examines you, she’s looking for specific metrics that assess vital organs. Your blood pressure should be below 120/80, your … Read more about How’s Your (Website’s) Health? What You Need to Know About Google Core Vitals