We’re called Dashboard Internet Marketing, yet we’ve never talked to you about marketing dashboards before.
Today, we’re going to rectify that situation and show you how marketing dashboards can transform your campaign strategies.
There’s a lot to cover, so let’s hop right in.
What Is a Marketing Dashboard?
A marketing dashboard is a form of data visualization for marketers. Data visualization tools transform raw data into pictures. If you work with an accounting program, for example, you may have a reports feature which enables you to output your revenue information into bar charts, pie charts, line graphs, and so on. That’s a form of data visualization.
Marketing dashboards take this to an amazing level by incorporating multiple data streams into one convenient dashboard. When we work on a digital marketing campaign for our customers, we may include multiple tactical channels: organic search, paid search advertising, social media marketing, social media advertising, email marketing, and so forth. A marketing dashboard takes in the data from all these feeds and transforms it into easy to understand, visual information.
Below are several examples of marketing dashboards and how they can be used.
Rank and heatmap campaigns to gauge performance and highlight outliers.
Why Use Marketing Dashboards?
If you’ve ever peeked under the hood and looked at just your Google data, you know that it can feel overwhelming to find even the smallest piece of information to help you understand what’s working or what’s not to drive traffic to your site. Although Google includes plentiful data in their free reporting tools, it’s hard to understand.
Now imagine running three, four, five or more digital marketing channels at once. That’s not uncommon for most of our customers. The more complex the digital marketing campaign, the more data it generates, and the more data it generates, the hard it can be to log into each platform, extract the data, and make it into meaningful information.
One of our goals at Dashboard Internet Marketing is to ensure that business owners have meaningful information on their marketing campaigns so that they can make data-based decisions. If a campaign is generating strong ROI, we keep it going. If it’s not working, we make changes until it is. But we can’t know this without the data. And, while we can get this information from each platform separately, combining it into dashboard makes it easier to glean meaningful insights.
Do You Need a Marketing Dashboard?
Are you curious about whether marketing dashboards are a good fit for your marketing goals? Let’s talk. If you’re like us, and you rely on data to guide your business decisions, then we can help by providing you with one effective place to gather your data for marketing campaign decisions: a marketing dashboard.
Call Dashboard Interactive at 763-242-2454.