Just a few short years ago, business owners could post to Facebook a few times a week and count on plenty of activity: new visitors, likes, and followers. Today, the social media landscape looks … Read more about Smarter, Better Social Media Marketing
Blogging has come a long way from people sharing stories of their families and hobbies. Today, blogging offers a viable path to search engine dominance and improved lead generation. Companies with … Read more about What Can Professional Blogging Do for Your Business?
Marin Software’s Stage of Digital Advertising 2019 report shows that paid search ads dominate digital marketing budgets. According to the report, paid search accounts for 39% of total advertisers’ … Read more about Experience Pays When It Comes to Paid Search
We’ve all heard the adage that we should invest in our business for success. Now a study published by Backlinko demonstrates that there is indeed a budget 'threshold' that improves the potential for … Read more about New Study Finds Connection Between SEO Spending and Customer Satisfaction
Almost immediately on the heels of Google’s Basic Core Update came the news of another adjustment: the Google Site Diversity Change. What is the Site Diversity change? How might it impact your … Read more about Win with the Google Site Diversity Change
The popularity of video as a marketing tool keeps growing and growing. YouTube, the world's most famous online video sharing site, boasts 1 billion viewers or about one-third of all internet users. … Read more about Reach More Customers, Make More Sales with Video Marketing
Think about the people you trust. What makes them trustworthy? Chances are you answered with one or more of the following statements: They keep their word. They show up when they say they … Read more about Local Search: It’s Where You Need to Be
Right now, just a little over 7% of people say they prefer to search using voice-activated technology. The overwhelming majority prefer good old-fashioned text. They want to type a query into a … Read more about Who Uses Voice-Activated Search?