Almost immediately on the heels of Google’s Basic Core Update came the news of another adjustment: the Google Site Diversity Change. What is the Site Diversity change? How might it impact your … Read more about Win with the Google Site Diversity Change
Reach More Customers, Make More Sales with Video Marketing
The popularity of video as a marketing tool keeps growing and growing. YouTube, the world's most famous online video sharing site, boasts 1 billion viewers or about one-third of all internet users. … Read more about Reach More Customers, Make More Sales with Video Marketing
Local Search: It’s Where You Need to Be
Think about the people you trust. What makes them trustworthy? Chances are you answered with one or more of the following statements: They keep their word. They show up when they say they … Read more about Local Search: It’s Where You Need to Be
Who Uses Voice-Activated Search?
Right now, just a little over 7% of people say they prefer to search using voice-activated technology. The overwhelming majority prefer good old-fashioned text. They want to type a query into a … Read more about Who Uses Voice-Activated Search?
Is Your Business Ready for Social Media Advertising?
Love them or hate them, social media ads are here to stay. And social media itself has grown to the point of being part of the fabric of our daily lives. The Pew Internet Research Center reports … Read more about Is Your Business Ready for Social Media Advertising?
Google Local Services Ads and the Google Guarantee Program
A revenue generator that’s right for many local service businesses. Have you noticed the Google Guaranteed badge on some Google search pages? If so, have you wondered what this is or if it’s … Read more about Google Local Services Ads and the Google Guarantee Program
Content Marketing – What’s Your Strategy?
Nearly 77% of adults in the United States go online at least once a day, and 26% admit they’re almost always online. When they’re online, they’re checking email, social media, and researching items to … Read more about Content Marketing – What’s Your Strategy?
Voice Search Optimization
1.0 Billion Voice Searches a Month and Growing You’re probably familiar with search engine optimization (SEO), but have you heard of voice search optimization? Voice search optimization is the … Read more about Voice Search Optimization